18.03.2024 / Publications

Authors: Ștefan Cibian, Andra-Octavia Drăghiciu

The study investigates the behaviors and motivations of exceptional donors in Romania—individuals distinguished by their sustained and active philanthropic involvement. The analysis offers an in-depth analysis of the psychological, social, and contextual factors that underpin recurring donations and donor loyalty. It is based on 16 semi-structured interviews with donors supporting diverse organizations such as Dăruiește Viață, Narada, Recorder, SOS Children’s Villages, and UNICEF. The study integrates insights from relevant literature and provides practical recommendations for NGOs on how to engage with this donor segment.

This study contributes to the growing body of knowledge on philanthropy in Romania by highlighting the role of exceptional donors in strengthening civil society and addressing social issues where the state has limited capacity to intervene.

Material produced with the financial support of Active Citizens Fund Romania, a program funded by Iceland, Liechtenstein and Norway through EEA Grants 2014-2021. The content of this material does not necessarily represent the official position of the EEA and Norwegian Grants 2014-2021; for more information go to www.eeagrants.org.

Departments: Society, Crisis, and Resilience Program; Policy Analysis and Outreach Department; Research Department; Center on Global Affairs and Post Development.

Regions: Romania.

Themes: Civic Engagement; Civil Society; Democracy and Democratization; Philanthropy and Community Development; Public Policy.